Neiman Marcus features Fine Art for Fashion

Fashion’s Night Out was started in 2009 to support the fledgling retail industry in the wake of the economic downturn. Now, 2 years later, it’s a runaway success with FNO events at fashion retailers all over the world. It’s so important that every major fashion brand has launched a campaign around the singular evening. Apple has even expanded fashion apps available on their main page in support of the event. Atlanta will not be left out of the loop.  This year marks the city’s second year as an official FNO participating city.

Photography can make all the difference

With the pervasiveness of short attention spans, it’s critical to catch a consumer’s attention quickly and hold it for as long as possible in a 2-dimensional medium. Visual impact is critical! Photographer Greg Lotus is exceptional at manipulating our wandering imaginations. His photos challenge us to decipher what he’s communicating just for the fun of it.