Fashion’s Night Out was started in 2009 to support the fledgling retail industry in the wake of the economic downturn. Now, 2 years later, it’s a runaway success with FNO events at fashion retailers all over the world. It’s so important that every major fashion brand has launched a campaign around the singular evening. Apple has even expanded fashion apps available on their main page in support of the event. Atlanta will not be left out of the loop. This year marks the city’s second year as an official FNO participating city.
Events will be held all over Atlanta for FNO. Neiman Marcus at Lenox Mall in Buckhead will host a storewide FNO event with happenings throughout the store to entertain customers while they shop and celebrate everything fashion. Bill Lowe gallery is contributing to the reverie with an exhibit of fine art from fashion photographer Greg Lotus. Greg Lotus is known for his use of shadow and light to create the most captivating images for magazines like W and Italian Vogue and brands like Escada and Swarovski. His work speaks volumes to the idea that the right image can completely captivate the observer and pull them into the story.
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