Photography can make all the difference

With the pervasiveness of short attention spans, it’s critical to catch a consumer’s attention quickly and hold it for as long as possible in a 2-dimensional medium. Visual impact is critical! Photographer Greg Lotus is exceptional at manipulating our wandering imaginations. His photos challenge us to decipher what he’s communicating just for the fun of it.

The Greatest PR Opportunity in the History of Media

Empires have been built on this one media opportunity. Publicists could spend major budget on landing this one feature. Will this phenomenon ever exist again? CNBC did an entire special on the power of Oprah to influence consumers to buy into a brand idea.  Click the pink links to watch.

 “I’m hard pressed to think of a stronger brand than Oprah. And I’ve studied 200 years of brands.” Harvard Business School Professor Nancy F. Koehn to Bloomberg News on May 19 (PR Strategist, Summer 2011)