I mentioned last week that I ordered a sample of Burberry Body through their innovative online campaign launched via Facebook and Youtube. I also wondered aloud how that would work logistically considering the huge number of fans placing orders for a sample. Well as I predicted, there were some fulfillment issues for Burberry. “According to Wave, a company that tracks trends and social media, on August 19th, the first day of the giveaway, more than 60 percent of consumers could not process their order.” However, in line with their commitment to a successful technology platform they were able to fix the problem fairly quickly. Kudos to Burberry for understanding the scale of this campaign and being prepared for the inevitable technical difficulties that would arise. I received my sample. And it smells great!
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