The best mascara I’ve ever used is Maybelline XXL Waterproof Extensions. I have no reason to endorse this product other than the fact that I love it and it works. However, there is one problem – it’s impossible to remove. Thanks for being waterproof but I would like to take it off eventually. I went online to see if there is a conventional solution to the problem of waterproof mascara and I couldn’t find any one in particular. Several people cited make up remover and some other remedies that seemed a little too dangerous for the eye area. I see a brand co-op opportunity in the making.
First, to answer your question, I remove my favorite mascara with Vaseline. Simple Vaseline is an easy (although messy) way to remove waterproof mascara. The residual benefit is that it moisturizes the skin around the eyes. Now clearly, Maybelline has an eye moisturizing makeup remover to sell. However, considering the economy, if Maybelline and Vaseline joined forces to market a cheap makeup removal alternative, that could be an interesting win-win. At retail, placing Vaseline displays in proximity to waterproof mascara displays (Maybelline and others) could increase sales for Vaseline as well as for the mascara among consumers who avoid it simply because it’s so difficult to remove.
All of the cosmetics companies have done well to capitalize on the eyelash extension craze and ratchet up the effectiveness of their product. While all eyes are on them, they should also consider combating the one draw back to great mascara.
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