The Power of Beauty

I used to work for a financial services company and I remember vividly one of my most embarrassing moments as a new associate. I overheard a conversation about how one of our most attractive colleagues got preferential treatment because of her appearance. I thought it a lucky advantage and useful tactic to note. I mentioned my observation to one of the seniors who was not amused. Later that day, she walked past my desk and shouted, “I’m on my way to a meeting. I’ll be sure to put my lipstick on.” I could have died.  But, turns out, maybe she should have.  In her new book, Erotic Capital: The Power of Attraction in the Boardroom and the Bedroom, Catherine Hakim examines the power of beauty in the workplace.

The Best Mascara Never Comes Off

The best mascara I’ve ever used is Maybelline XXL Waterproof Extensions. I have no reason to endorse this product other than the fact that I love it and it works. However, there is one problem – it’s impossible to remove. Thanks for being waterproof but I would like to take it off eventually.  I went online to see if there is a conventional solution to the problem of waterproof mascara and I couldn’t find any one in particular.  Several people cited make up remover and some other remedies that seemed a little too dangerous for the eye area. I see a brand co-op opportunity in the making.

It’s not REALLY about the Perfume

I love this Chloe ad! I get this woman. She looks powerful and determined. She’s coming from somewhere and she's on her way to somewhere else. She’s crisp and she’s apparently not afraid to be out, walking the streets alone at night. She’s tough and demure all at the same time. I want that.

I love these two ads also, the first one for Ralph Lauren Romance. What’s sexier than a man smelling a woman’s neck? Taking it all in, before…well. The woman’s head is slightly above the man's in both. Signifying a little dominance, but not really. The second one is for Gucci Guilty, again with the tough and the demure.

The Most Beautifullest Thing in the World...

In addition to being one of my all time favorite songs (YouTube it), I truly believe the most beautifullest thing in the world is pretty skin. Women are really taking great skin for granted. A flood of fantastic makeup products, tools and easily available enhancements, seem to push skin care products down the line. Between fake eyelashes, bronzer, botox and filler, you could get a whole new face at Walgreens. But seriously, once you take off all the makeup, you really do want to have a great dermis. Here’s another thought, the better you take care of your skin, the better base you have to bear all of those accoutrements. What’s difficult, however, is finding the right skin care program.