Photography can make all the difference

With the pervasiveness of short attention spans, it’s critical to catch a consumer’s attention quickly and hold it for as long as possible in a 2-dimensional medium. Visual impact is critical! Photographer Greg Lotus is exceptional at manipulating our wandering imaginations. His photos challenge us to decipher what he’s communicating just for the fun of it.

Here are images of his work currently on show at Bill Lowe gallery until Sept. 3. Just a few more weeks to check it out! Read more about Lotus’ background as photographer for some of the world's best known brands in this article which ran on the cover of the Atlanta Journal Constitution Living section.