I love this Chloe ad! I get this woman. She looks powerful and determined. She’s coming from somewhere and she's on her way to somewhere else. She’s crisp and she’s apparently not afraid to be out, walking the streets alone at night. She’s tough and demure all at the same time. I want that.
I love these two ads also, the first one for Ralph Lauren Romance. What’s sexier than a man smelling a woman’s neck? Taking it all in, before…well. The woman’s head is slightly above the man's in both. Signifying a little dominance, but not really. The second one is for Gucci Guilty, again with the tough and the demure.
But this Oscar de la Renta ad falls flat. It doesn’t tell a compelling story. Who is the woman? What does she do? When does she wear this perfume? Why should I want it? Sometimes you have to help the consumer along with the story.
What do you think? Do these ads communicate to you?
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